The only thing worse than a blank page is a blank website. You might have a lot of blog post ideas in the beginning but once you sit down to write, do you remember any of them? It took me a while to learn the value of writing down my ideas for blog posts.
Basically, you’re not alone if you don’t even have blog post ideas written on a scrap piece of a napkin tucked away between the papers-to-be-filed stack on the kitchen counter.
But that’s a topic for another day.
You need a blog post idea, like, right now. Here are my favorite places for inspiration.
What do you want to be known for?
If someone were to search, what phrase would you like to show up as #1 in search results? Chances are there are a few ideas. Take 1 and get super specific with it.
For example, a money mindset coach would like to be #1 for “money mindset for moms.” Digging deeper into this idea, they might choose to write a blog post about “what is money mindset” “teach money mindset to children” or “money mindset for family budgeting.”
As this money mindset coach teaches these the target client, moms, then the search engines will recognize their website as an authority on the topic. The blog posts include quality content that helps answer questions.
Another avenue is to make a bold, often controversial claim. A blog post to state your opinion and make your claim in the industry or niche will set you apart from the rest of the experts.
What blog categories do you want to write about?
You have your core blog posts but now you need to fill out your content calendar. Your blog is organized into the different areas of expertise that you share. How do you schedule the blog post publishing?
You can focus on 1 category at a time to build authority and links within that topic. Every 1-3 months you can switch which blog categories you focus on to keep your content creation process streamlined in themes.
You could also publish new blog posts in each category on a rotating basis. But if you’re just starting your blog, I recommend sticking to a theme for 30-90 days at a time to establish your authority on the topic.
What do your clients ask you?
If you’ve done any work with free or paying clients, chances are some have asked you questions that you thought were easy to answer without a second thought. Those questions are a goldmine for your blog posts. Take 1 and dive deep into the answer in a blog post.
A collection of similar questions may also work well for an FAQ featured blog post. This can be surrounding a single tool (i.e. how to use WordPress), a stage in learning (i.e. how to write a blog post), or even provide clarity for confusing topics (i.e. what is a good keyword).
What are some FAQs about your industry or niche?
Similar to questions directly from clients, take questions and myths about your industry or niche and write a blog post. Answer questions. Explain why a myth is wrong. Then share the blog post as your answer next time it comes up.
These questions can come from social media (i.e. LinkedIn, Facebook, Instagram, etc.), forums (i.e. Quora, Reddit, etc.), or even other competitors.
Remember, you don’t need to have all the answers, but you do need to be 2 steps ahead of the person you’re helping. What questions did you used to have but would’ve like to have known?
What popular topics go well with your industry or niche?
Your competitors’ content isn’t just a place to find competition, but also other blog posts that you haven’t covered yet. Dive deeper into the issue and add more value to the reader when you write your blog post so search engines rank your blog post higher than the competition.
Take hot news and give your own spin on the issue. This may limit how long your blog post lives but it can provide some great ideas that are relevant to your work.
What similar keywords could you expand on in a separate blog post?
This idea will help if you have some blog posts already written and have Google Search Console and Google Analytics set up on your blog.
Google Search Console tells you what keywords your blog posts are ranking for. Some keywords are spot on what you were targetting. Other keywords deserve their own blog post.
Keyword research also tells you which questions get asked that you haven’t answered yet. I like to use Answer The Public to find long-tail keyword inspiration with the data provided by Ubersuggest. You’ll also find great ideas on Google itself.
I gave you 10 different sources for blog post ideas to use right now. Missed that? I told you blog post ideas can come from:
- what you want to be known for,
- your opinion,
- blog categories,
- client questions,
- crowd-sourced questions,
- past-self questions,
- competitor websites,
- Google’s software, and
- keyword research.
As you come up with more blog post ideas, keep track of them in a spreadsheet, notebook, project management system, or anything else that you’ll find again in the future. Honestly, it makes the creation process so much easier when you have the ideas already brainstormed.
Now I want to hear from you! What is your favorite way to come up with blog post ideas?