I was in a Facebook group browsing the discussions when this one caught my attention.
“…I totally get quality over quantity. And I feel like I do have some great solid posts so far. But I also need to fill my blog up a little more while still writing regular content. I’m getting hung up because I’m overwhelmed at the idea of writing lengthy content. …”
Do you feel stuck and overwhelmed with writing long blog posts too?
How long is a good blog post?
For SEO purposes, you want 500 words or more in your blog post. Some of the best performing blog posts are 1,000 words or more. And finally, the cornerstone content is believed to be best at 2,000-2,500 or more words.
Ta-da! But there’s more to it that a magic number pill. Will you take the red pill or the blue pill?
Red pill? Good! Let’s continue.
I provided a passionate answer and I’d like to share this with you, in case you felt like this too. I understand where the idea about long posts comes from, but it’s not necessary.
You want to inspire the reader with a motivational story or educate the reader with a quick, actionable win. Sometimes both.
Get your readers to open your post by writing a compelling headline.
What will the reader get from clicking on your blog post? It must be clear, benefit-driven, and to-the-point.
Consider this headline: How to write a blog post.
Pretty generic. Boring even.
Add some benefits to that headline. Try this one: How to write a quick blog post for profit.
Now you’ll know this blog post is offering how to write a quick blog post AND to profit from this blog post.
I love CoSchedule’s headline analyzer for grading different headline options.
Keep them reading with an amazing introduction paragraph.
The introduction is a great place to provide a personal story to tie yourself to the content. Make the personal story actually related to the reader though.
Why should the reader keep reading? Proving how relatable you are and why your reader should listen up is a skill worth mastering.
Infuse emotion into your blog content to capture the readers’ hearts (and money).
When you allow yourself to get vulnerable with the readers, they see it. They feel you opening up to them.
People buy from people they know, like, and trust. Not companies. Friends buy from friends.
Readers want to support you, especially when given the opportunity to care about your story.
Once you hook the reader, it has nothing to do with how long your content is, but how valuable and useful the reader finds your post.
Google is smart enough to incorporate social shares in its search results. That’s part of how they know the content is valuable and useful to readers. That’s what they want to give searchers, not the longest posts available.
This is your permission to write a 500-word post if that’s all your blog post needs. This is also your permission to write a 10,000-word post if that’s what your blog post topic needs.
The only requirement is that the topic of your blog post is covered fully. You’ll be surprised how long your content becomes when you focus on covering the topic completely instead of reaching a word count.
Want to take the stress of creating quality content off your plate? Learn the easy way to publish great blog posts.