The middle school science fair required all students to conduct unique experiments. My project was something about boiling tap water versus boiling saltwater. Easy, right?
So easy, I forgot to do any work until the night before the huge project was due. 😬
I flubbed the scientific process. Remember what that is?
- Pose a question: How to find the best keyword to target for SEO?
- Have a theory: Target keywords with moderate search volume and low search difficulty.
- Test the theory: Write the blog posts.
- Review the results: Look at the analytics reports.
- Tweak and test again: Write more blog posts.
- Review and analyze the results: Look at the analytics reports again.
Now writing blog posts itself is more of an art form, isn’t it? At least for today, let’s set that aside to focus on the scientific process, the SEO strategy for your business.
So how do you find the best keywords for SEO? Start with keyword ideas, which could be taken straight from your blog post ideas list. Or you could use the below tools for ideas.
Use Answer The Public to find new keyword ideas.
You can start by searching your topic on AnswerThePublic.com. This website pulls all sorts of keyword phrases that have been asked in multiple search engines.
I’m not making a video at this time, but I want you to get the answers you need, so here’s a short video on how to use it and what to expect from this free tool!
Use Google Search Console to update or expand on existing ideas.
Google tells you exactly what keywords your website is already ranking for. In Google Search Console, you can pull inspiration for new posts that don’t quite fit within the content of your existing blog posts.
Of course, this is highly recommended for editing old blog posts too. Again, I’m not making a video in the near future, so here’s another video to help you understand what I mean.
How to find the best keywords to target.
Take the exact phrases you like from Answer The Public and enter it into Ubersuggest.com.
Ubersuggest will give a lot of data. You’ll only care about 2, maybe 3. When you find the keywords that look good, compare for the best keyword for you to target in your stage of business.
1. Search Volume
The search volume is an average from all the months over the last 12 months. A volume of 0 does not mean no one is ever searching that phrase, it’s just not likely to gain traction. Skip those.
A volume of 10 to a few hundred may be great keywords. Someone is searching on a fairly regular basis. Woot!
The higher the search volume, the better. But the highest number is not what you want to look for.
If you’re wanting some tangible number to use as a guideline, look at your page views. That number may be the ideal number of search volume in the keywords you target.
2. SEO Difficulty
The search engine optimization (SEO) difficulty measures, on a scale of 0-100, how easy it is to get ranked in Google for that keyword.
The lower the number, the easier it is to compete for the first page for that keyword. I advise shooting for lower than 25 when possible.
So combine these 2, high search volume and low SEO difficulty, and you’ll find a great keyword for you to target. Yay!
But what if there’re more than 1 great keywords that are similar? What now?
3. Cost Per Click (CPC)
The businesses that pay for Google ads pay for each click. For a business to run a successful ad, the cost per click must generate a profit. This requires an assumption on our part. They probably run successful ads for sales.
But if the business is willing to pay more per click, then that is probably the better keyword to target.
Finding the best keyword to target is part science and part art. Science because the formula still requires experimentation to customize for your business’s overall SEO strategy.
Art because there isn’t a right or wrong SEO strategy. Only different perspectives to say what it could look like for your business. Blog writing with keywords is an art of illusion. The best posts feel magical, the worst feel cheap.
Want someone to take a look at the numbers with you? Book a free, no-obligation consultation call with me today.