Are you ignoring keyword research? That’s a mistake. What do you dislike most about finding a keyword? If you’re like any of my clients, it’s too confusing. If you ignore keyword research, you won’t be aware of any of the keyword search queries on Google. Knowing what people actually search for versus how you keyword your content will help you make it more easily found.
Search engines will understand how your content answers the search query better and help you with copywriting by using the words they use most. You’d use the words that they’re already thinking and you’re going to understand what it is that they’re looking for.
Another downfall to not researching keywords is that it’ll be harder to find your content in search results. You’ll have to continue making new content every day, every week for the duration of your business being open.
And that may fit you and your marketing style. That’s fine, it might be totally aligned. However, most of my clients want the freedom and impact to help more people and with passive marketing.
After you build up some content, you can scale back content creation so that you can serve more people. You’ll have all this content that can be found in search results and, therefore, introduce you to future potential clients and help more people without taking any additional time. The alternative is to continuously reshare or promote the content everywhere every 6 months.
And when I say in the future, I’m including anything from 1 month or several years after you published the content. That is the goal of passive marketing. I want to help you achieve freedom and that level of impact by creating the passive marketing materials, including blog posts, YouTube videos, and podcast episodes.
Keyword Search on Google
I have a super simple keyword research methodology that I use with my clients who are just learning about keywords and wanting to do that on their own in the future. The reason we want to do this is so that you’re using certain phrases that are already being searched for in your content.
I’m most knowledgeable about blog content but this also affects any of your description information on podcasts and YouTube videos. When using keywords already searched for, you’ll start showing up in search results.
Keyword research is a way to answer 3 questions:
- What do users want to know about most?
- What words do they use most?
- What content are users already searching for?
Just because you came up with the idea doesn’t mean anyone is searching for the information. It may be best suited for a different platform or approaching it with a different angle. Keyword research can inform you of this before you put effort into the content.
How to find keywords using keyword search on Google
I have a few different ways to find keywords on Google itself and a couple extensions to add more options.
Google’s Autocomplete Feature.
When you’re on Google typing your search query Google provides search suggestions to complete your query for you. These suggestions are pulled from aggregate search data from other users in your local geographic region and your own personal search history.
For example, I typed in “fasting” into Google for multiple suggestions to populate, including “fasting diet,” “fasting blood sugar,” and “fasting blood draw.”
People Also Ask Box
After you made a search query, the search result pages populate with the most relevant content that should match the user’s intention. Various searches place People Also Ask box in different positions but on the first page is a text box with a list of questions and drop down arrows to expand the question for the first search result related to that question. As you expand the questions, more related questions generate providing you with more keywording options.
You’ll notice that it’s in complete sentences because more people are now using voice search to look up information. The way people talk is generally in complete sentences. If you want to know if it’s a good keyword search term for your content marketing strategy, then you’ll need to follow through on the search for that question.
For example, “fasting diet” provides these additional questions people also asked:
- How long should you fast to lose weight?
- Does the 16 8 diet really work?
- What can I eat during intermittent fasting?
- How does the fasting diet work?
Searches Related To…
At the bottom of a page on the desktop are searches related to the topic. Mobile searches call it the related searches. These suggestions are a list of different wording that makes it more specific or broader but is relevant to what you’ve already searched.
For example, the same search suggested these related keyword searches:
- Intermittent fasting diet plan 16/8
- How to fast for a day
- Intermittent fasting rules
- Intermittent fasting 16/8
- Intermittent fasting benefits
- Intermittent fasting for weight loss
- Types of fasting
- Intermittent fasting for beginners
Google Chrome Extension Tools
The above options are enough to find success. However, if you want more keyword search options on Google, then I have 2 extensions I use and can recommend. Ubersuggest and Keywords Everywhere get you good information for suggested keywords to search.
Ubersuggest includes keyword suggestions and search data for free. Keywords Everywhere provides keyword suggestions in the free plan and search data on a paid credit basis. I’ve received feedback that $10 lasted 15 months.
This post provided 13 unique keyword options through Google’s search result page. Pay attention to the autocomplete feature, people also ask box, related searches, and any Chrome extension tools to find keywords for your content. How many keywords can you find for your industry?
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