Imagine spending all of your time and energy coming up with a blog post topic. You’ve researched for hours before writing the post for another few hours. When you finally put your work out there the only thing people notice are typos. Or worse, it gets rejected or discredited because of grammatical errors. This is only part of the cost of not proofreading. Why is proofreading important?
The Real Cost of Not Proofreading
Proofreading allows you to communicate successfully with intended readers and include everything you wanted to say. It is the last chance to review content to add anything missed, iron out any little, unnecessary errors, and shows pride in providing your best work.
Proofreading only increases your chances of publication on others’ websites.
It allows the reading experience to be easier, more interesting, informative, educational, and enlightening. Your message is more succinct, clear, and readable with a good round of proofreading.
Introduce yourself with your writing.
Each piece of content is a new introduction of yourself to someone new. Your traffic generation strategies will only work if your content is also great. Proofreading is the last review of the overall content. Are your personality, voice, and jokes coming across correctly? Would your family recognize you in the writing?
“Oh, that is so Stefanie, with all of those rhetorical questions. She sure does like talking to herself.”
Erm, true. But my readers’ first impression of me needs to reflect who I am. Just like your readers need to get a feel for who you are too. Why do you think the About page is so popular?
Proofreading does so much more for your writing.
Review spelling and vocabulary
There are a lot of homophones in English. Homophones are the words that sound the same but mean very different things. Professionals look up homophones for verification. You are not above mistakes or bad information either. The wrong words could alter the tone for the reader. The wrong first impression could leave you wondering why you aren’t getting any subscribers, sales or recurring traffic.
Review the grammar usage
There are many grammar rules and many that seem to be rules that are only style preferences. If the meaning isn’t clear, the message is lost. If the style is inconsistent, the reader is confused. Learn the differences and make it easy on your readers.
Review the overall structure
Review the order of each heading and subheading. Does the content of each section support the order it is in? Could the content flow better in a different arrangement? If the content flow seems to jump from one place to another, readers will be confused and click away. Yikes!
Seek a peer review
Peer reviews will catch any missing details regarding the specific topic. They may highlight jargon words that may need a definition or suggest a replacement word. Bonus: a fresh set of eyes are better to catch details in spelling, grammar, punctuation, and message clarity.
Proofreading gives you the chance to review your work to check that you included all you wanted to say or add anything previously missed. It helps clean up little unnecessary errors while demonstrating that you take pride in your work making it the best you can for the readers. By not proofreading, you miss these benefits. Your readers will notice the carelessness and rushed work leading them to click away, never to return.